House designs

Reactar’s homeAR mobile app lets buyers browse home designs in 3D

Reactar, a studio specializing in augmented reality, is proud to announce the launch of homeAR (, a mobile platform that allows new home buyers to view the design options available in 3D, in a “board” and browse full scale on their new section.

HomeAR’s mobile app allows a potential buyer to browse the extensive catalog of Design & Build and House & Land packages from leading builders and developers, find design options that meet their needs, and then use AR tools. to fully assess their suitability.

Reactar Founder Richard Penny said, “We designed homeAR to make it really easy for people to understand the design of a home as if it already existed – without needing to find a show home. Trying to figure out what a house will look like from a 2D render and a floor plan isn’t easy, and trying to imagine a design on your lot is next to impossible for most of us. “

HomeAR’s large-scale mode allows a house design to be placed on a section not only to browse the interior of the house, but also to determine the ideal placement on a section, to check views, understand proximity to neighbors, and consider the angles of the sun.

“Because augmented reality is a fairly new technology, we had a bunch of challenges to solve – from optimizing the complex CAD models produced by architects to work well on phones, to designing a whole new mobile user experience to allow users to interact with virtual homes. “

Commenting on the upcoming launch, Richard said: “We are delighted to launch with Bayleys NZ and Classic Builders as core customers. Bayleys were extremely quick to recognize the potential of augmented reality and homeAR, so we’ve been working with them quite early in the design process. “

“Classic also didn’t take the time to identify that homeAR was a tool that could really improve its market-leading service to its customers,” continues Penny. “Many companies say innovation is a core brand value and are working to change the game, but only a few are brave enough to actually do it. The support from Bayleys and Classic has given us great confidence that our offer has an important role to play. on the market”

Chris Gwin, National Director of Marketing and Communications for Bayleys, said of homeAR “We have always been among the early adopters of new technologies and approaches that can provide a unique service to our market. In homeAR, we saw the opportunity to provide the developers we work with, and their customers, with a tool that adds tremendous value to both parties in the transaction. ”“ Longer term, we can see applications for this technology in other segments of our market, such as commercial.

homeAR launched in the Apple and Android app stores in June 2019

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